. Brand Philosophy : Bring joy into everyone's lives Food
. Brand Concept : Delight Food
. Brand Character : NEW TREE’s Knowhow
Softening technique using enzymes
Composition based on health information data
Developed by NEW TREE, Lalamils was developed for the purpose of softening HMR for the silver generation in the early stages of development. Later, several products are being developed and HMRs are being developed for people to enjoy their meals rather than for their initial purpose and for the untact era.







2018-20
Client: NEW TREE
Project Team
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Unionjey
Visual Identity Development & Packaging Design Development
Creative Director : Seokjun Kim, Hyunjun Jo
Designer : Younsoo Kim, Taewan Kang, Hojin Choi
Product Photography : Jaejun Lee (Shooters)
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NEW TREE
Project Direction
Director : Do-un Kim, Kibum Park
Planner : Minsoo Paek, Haeri Yoo
2011-2023 Unionjey Design Studio. Inc