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Unionjey has developed visual Identity and packaging design for ‘EVER COLLAGEN’ from NEW TREE. ‘EVER COLLAGEN’ is a word that means ‘Having fun meals’ Design keywords for the brand mood was vivid with life.

. Brand Philosophy : Bring joy into everyone's lives Food
. Brand Concept : Delight Food
. Brand Character : NEW TREE’s Knowhow
                                    Softening technique using enzymes
                                    Composition based on health information data

Developed by NEW TREE, Lalamils was developed for the purpose of softening HMR for the silver generation in the early stages of development. Later, several products are being developed and HMRs are being developed for people to enjoy their meals rather than for their initial purpose and for the untact era.




‘EVER COLLAGEN’ Visual Identity & Packaging Design Developmen
2018-20
Client: NEW TREE

Project Team
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Unionjey
Visual Identity Development & Packaging Design Development
Creative Director : Seokjun Kim, Hyunjun Jo
Designer : Younsoo Kim, Taewan Kang, Hojin Choi 
Product Photography : Jaejun Lee (Shooters)

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NEW TREE
Project Direction
Director : Do-un Kim, Kibum Park
Planner : Minsoo Paek, Haeri Yoo
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