Unionjey has developed visual Identity and packaging design for ‘eats core’ from NEW TREE. ‘eats core’ is a word that means ‘Core form Nature’ Design keywords for the brand mood was Heathy.
. Brand Philosophy : Health with raw materials intact
. Brand Concept : Only the core components of nature are scientifically contained
. Brand Character : MOTHER NUTIRTION
CORE FORM NATURE
FUNCTIONAL FOOD SCIENCE
Developed by NEW TREE, Eats core began with the concept of eating the core ingredients from nature. Avocado oil and organic Noni came out with this concept, and since then, various functional foods as well as raw materials have been planned and sold for a wide range of products.





‘Eats core’ Visual Identity & Packaging Design Developmen
2019-20
Client: NEW TREE
Project Team
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Unionjey
Visual Identity Development & Packaging Design Development
Creative Director : Seokjun Kim, Hyunjun Jo
Designer : Younsoo Kim, Taewan Kang, Hojin Choi
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NEW TREE
Project Direction
Director : Do-un Kim, Kibum Park
Planner : Minsoo Paek, Minhoo Kim
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